SEO Case Study: Addiction Treatment Marketing
Driving Traffic & Conversions For A Leading Rehab In Cincinnati
Overview
When a leading addiction treatment rehab facility in Cincinnati, Ohio came to us, they mentioned that they historically had a difficult time improving organic visibility for meaningful keywords that would drive their business forward. They also expressed frustration and dissatisfaction with a little to no presence in the Google Map Pack.
Once we understood their pain points, we set out clear goals to increase organic visibility for high-value, transactional intent search queries that would drive qualified organic traffic, leads, and ultimately admissions.
Background
This case study presents the improvements to key performance indicators just six months into the SEO campaign. More specifically, we compiled data for the last 90 days at the time of writing this case study (1/25/24 - 4/24/24) and compared that date range to the same period in the previous year. We also excluded all blog traffic and informational pages from the data set to focus exclusively on transactional intent traffic.
Results
- Organic conversions increased +269% (155 vs 42) YoY
- Improved organic listing rankings for important keywords, including:
- addiction treatment ohio
- rehab centers cincinnati
- inpatient rehab cincinnati
- alcohol detox cincinnati
- Map Pack visibility for the first time ever for high-value keywords, such as:
- alcohol treatment cincinnati ohio
- cincinnati addiction treatment
- drug detox centers cincinnati
- drug rehab cincinnati oh
- Organic traffic to transactional intent landing pages increased +26% (4,010 vs 3,172) YoY
Methodology
To achieve these transformational results, we implemented a principles-based approach encompassing refined data utilization, targeting optimizations, focused creatives, and segmented campaign structures. Key methodologies employed include:
- Content Optimization: We meticulously reviewed and optimized existing content on the website, ensuring it targeted relevant keywords and provided valuable information for users seeking addiction treatment options. This included optimizing title tags, meta descriptions, header tags, and improving internal linking.
- Content Gap Analysis & Creation: We conducted a thorough content gap analysis to identify topics and keywords not currently addressed on the website. Based on this research, we created high-quality, informative content that targeted user search intent and valuable transactional keywords.
- Link Building: We implemented a white-hat link-building campaign focused on acquiring high-quality backlinks from reputable websites. This included directory submissions, scholarship offers, and building relationships with local organizations.
- Local Signal Optimization: To strengthen the client's local search engine presence, we optimized local signals on the website. This included ensuring accurate and consistent NAP (Name, Address, Phone) information across all platforms, optimizing their Google Business Profile listing, and encouraging positive patient reviews.
- Conversion Rate Optimization (CRO): We analyzed user behavior on the website and identified opportunities to improve conversion rates for key actions like phone calls or insurance verification form submissions. This involved optimizing landing pages, call-to-action buttons, and website navigation for a smoother user experience.
- Metadata Optimization: We meticulously crafted compelling and keyword-rich meta descriptions and title tags for all relevant pages on the website. This not only improves organic search ranking but also encourages click-through rates from search engine results pages.
- Schema Markup Implementation: We implemented schema markup on the website, providing search engines with richer information about the rehab center's services, location, and ratings. This can lead to enhanced search result snippets and improved click-through rates while also improving contextual relationships between content on the site.
Final Thoughts
By implementing this comprehensive SEO strategy, we were able to significantly improve our client’s online presence, drive qualified organic traffic, and ultimately generate admissions.
These results are only the beginning. By continually monitoring performance, refining strategies, and creating high-quality content, we are confident in propelling our client further towards their digital marketing goals.
If you're an addiction treatment center seeking to expand your online presence and ultimately help more individuals on their path to recovery, contact us today to discuss your marketing needs.
Get Started With 2100 Digital Today
At 2100 Digital, we work with residential treatment centers, detox facilities, and outpatient addiction treatment providers. We understand that organizations of varying sizes and levels of care rely upon search engine marketing to increase their visibility in the community and acquire new patients.
If you would like to explore partnership opportunities and create a search engine marketing plan tailored to your treatment center, contact us today.